SeoAx

General guidelines in the Webmaster Guidelines by Google are the first thing considered by the webmasters around the world. With these guidelines, the webmasters can easily understand the do’s and don’ts of the SEO practices and take their decisions accordingly. Focussing on the general guidelines regarding the quality of web pages and website, the new update tells webmasters ways to help Google find web pages, what they are about, steps to make web pages suitable for the website visitors.

Making changes in the first section of Guidelines, Google switched

“Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines.””

To

“Following the General Guidelines below will help Google find, index, and rank your site. We strongly encourage you to pay very close attention to the Quality Guidelines below…”

You can see the significant change made in this one.

Although, Google has not made any significant change in the content of Do’s and Don’ts but they did tried to refresh the introductory part as well as adding lots of examples. This will definitely help the webmasters to understand the content of the guidelines very well.

Here is the before and After Screenshot of the guidelines page. You can have a look and understand the changes very well:

Before:


After:

URL stands for Uniform Resource Locator, is a division of the Uniform Resource Identifier (URI) that specifies where an identified resource is accessible and the mechanism for retrieving it.

A URL can be sampled as: http://seoax.blogspot.com/




URLs must be shorter than 2083 characters to provide in Internet Explorer

From SEO view point, a URL structure must be:

• Straightforward: URLs with copy content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc.

• Meaningful: URL names should have keywords in them, not raging numbers and punctuation marks.

• With emphasis on the right URLs: SEO-wise, not all URLs on a site are of equal importance as a rule. Some even should be hidden from the search engines. At the same time, it is important to check that the pages that must to be accessible to the search engines are actually open for indexing and crawling.

SEO-friendly URL can:

• explain your content
• Help you keep away from duplicate content
• Make your pages easier to remember,  share and type into a browser
• Help your Web visitors find the way your site
• Increase search engine ranking for required keywords

SEO Friendly URL’s should:

• Use hyphens (-) to separate the words. Do not use spaces, underscores or any other character. Use limited number of hyphen as it will look bulkier with more hyphens.
• Never be longer than 2,048 characters; otherwise Internet Explorer won’t be able to load the page.
• Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.

URL best practices are one of the first things someone will discover when they begin to explore SEO. So to get higher ranking of your wensite in search engines, always use SEO Friedly URLs.

You need a favicon if you have a website. For those who are not familiar with favicons, these are small square sized images that are associated with your websites. These are either a part of your logo, a alphabetical letter or any other thing related to your website. Favicons are appeared in all places like browser tools, bookmarks, address bars and tabs. Most popular browsers like opera, firefox, internet explorer and more are associated with favicons. Some examples are displayed as in image below.

Size of a Favicon

Images for favicons should be 16×16 pixels. You can also resize an existing photo, or generate a small image specifically for use as a favicon. When resizing a bigger photo to be this small, you may often lose essential details or end up with a fuzzy image. To avoid this, you will likely want to do some touch-up work after downsizing the larger photo. Or, just start with a 16×16 picture to avoid resizing issues on the whole.
 
What to show

Since you only have 256 pixels to work with, it can be a slightly challenging to know what to comprise in a favicon. Here are some common ideas:

• Use your logo or a part of it
• Use a stylized version of the first letter of your business name or site, If your logo doesn’t show well at such a small size
• Use an icon that communicates what your site does or represents (for example, Google Analytics uses a tiny chart for their favicon)

Image Format

As it is known as icon, so the image format for favicons must be .ico.   In the past, it was aggravate to convert into this format. However, thanks to easy and free services, this is no longer the case. All you need to do is create a 16×16 image. The .ico format supports transparency, so you’re not limited to creating a square icon. If you want to take benefit of transparency, use the .gif or .png format when creating your image.

Miscellaneous notes

• Remember Internet Explorer does not play well with .png favicons image forma
• Internet Explorer 5 may only recognize favicons that are named “favicon.ico”.
• Internet Explorer 6 may only support the .ico format for favicons.

Please share Favicon Checker tools in comments box below. Thanks for reading.

On the off chance that you have recently begun with Drupal, and mean to learn site streamlining, or regardless of the possibility that you're an unwavering Drupal client yet never making any strides with SEO, we have an uplifting news for you. Drupal is viewed as one of the top SEO friendly CMS. Other than the benefit of Drupal core & architect, we credit this to Drupal's different choices of helpful SEO modules. Remember these modules when you have to support your sites in web crawlers.

• Pathauto - One of the most downloaded modules of Drupal. The Pathauto module saves your time from manually creating the path/URL aliases. It does this by automatically generating URL/path aliases for the contents (nodes, taxonomy, terms, users) based on configurable patterns.
  Let’s say we configure our blog entry as blog-entry/[node:title]. And we publish this blog post with the title “Top Drupal SEO Modules”, Pathauto will immediately manufacture a seo friendly URL as “blog/top-drupal-seo-modules” instead of “node/121”. 
• Page Title - Title is undeniably among the most important factor of your seo plan. The Drupal default title is rendered by the node. Page Title allows you to take control of the node, and creates whatever title name you want. By setting patterns for the title, you can create unique and relevant title for the content. You can also set different patterns if you choose page title as automatically being generated.
• Metatag - Drupal doesn’t support editable meta tags fields. That’s when meta tags module comes in handy.
  This module enables your control over the meta tags, including page title, description, and keywords. You are are able to set meta tags for users, nodes, taxonomy terms, and views,…
  Meta tags also gives users options to set default meta tags for the entire site - whole or individual pages.
• Search 404 - The search 404 module gives you a way to handle with 404 page errors on your website. Upon installing the modules, when a user enters a URL that renders a 404 page, the result be will automatically navigated to the internal site search with the related term in the URL. Why is this useful?
  404 page can be a negative sign to the visitors. When they see there are no results on the page, they can escape your site. This thereby increase the bounce rate, which is a criteria search engines use to rate your website's quality. Search 404 module helps get over this issue.
• Redirect - What if you want to redirect an existing URL to another one? Redirect helps you with the task. In addition, it keeps the two links on your website without rendering a 404 not found error. This is a great module if you want to deal with duplicate content.
• Global Redirect - While the alias system in Drupal helps generate clean SEO-friendly URLs, there’s a problem rising. The default URL is still there, meaning there are 2 URLs with the same content on your site. The search engine bot can specify this duplicate content, and this may be a big issue. Global Redirect handles this problem by checking to see if there is an alias for the existing URL and redirect to the alias URL.
  The module also comes with other important features: removing the trailing slash in the URL; verifying that clean URLs are being implemented correctly; checking permission and access to nodes, URLs.
• Content Optimizer - Content Optimizer brings a quick analysis and statistics of your website content and gives you a specific idea about how SEO friendly your site is. And it provides recommended actions to improve search engine rankings. The Content Analysis module is required for installation.
• SEO Checklist - The SEO checklist modules lists the most important SEO tasks and the relevant modules needed installing to improve onsite SEO. The module doesn’t take any action with your site. It only informs a comprehensive SEO tasks you need to do. Once a task is completed, you’ll see a mark off. For someone who has known SEO basics, this is valuable because you don’t have to go through everything to check your on-site SEO issues.
• Drupal SEO Tools - This is an “all in one” SEO suite. Drupal SEO Tools provides a dashboard which covers a number of SEO functions for the sites including: keywords, titles, tags, paths, redirects, sitemaps, Google analytics, webmaster tool, etc.
  It has some prerequisites that must be installed before use. It also gives a number of recommended modules to make full use of the suite. This module is hugely useful if you intend to work with multiple seo tools in one place.
• Menu Attributes - The Menu attributes module allows the administrator to pinpoint specific attributes, consisting id, name, class, styles, and rel.
  In terms of SEO, menu attributes lets you apply custom attributes rel =”nofollow”. This should not be missed in your seo strategy because nofollow devalues unimportant internal and external links so that you can pass more link juices on links that matter.
• Menu Breadcrumb - As the name has said, this module adds a breadcrumb menu line on the top of your website. Breadcrumb has two tangible benefit for both users and search engines. First, it lets the user know where he is in the navigation hierarchy. Finally, there’s an anchor text in the breadcrumb, which gives an internal link to the relevant URL.
• Links Checker - Broken links are precisely a negative signal to search engines. You’ll need a module like Links Checker to occasionally specify failed results which you need to make a fix to.
• SEO Compliance Checker - The SEO Compliance Checker executes a full check upon your creation and modification of a node. This module is immensely helpful for SEO beginners & webmasters as it visually display a result which lets them know what needs improving to bring in a strong well optimized content.
  This encompasses scanning if there are sufficient alt tags in the image, usage of keywords in the node titles, keyword density on the body,… You can make a preset of user-defined rule to base the module result of choices shown.
• Xml sitemap - Your website definitely needs a Xml site map – a directory of your website. It makes it easy for Google’s search bot to crawl and index the website. Xml sitemap automatically generates an up to date sitemap that conforms to sitemaps.org specifications.
• Site Verification - In order to make sure that search engines are properly crawling and indexing your site, you have to verify it. This module makes the verifying process easier and it supports a number of search engines – Google, Yahoo, Bing,… The module enables verifying by uploading a html file or adding meta tags.
  Use this with xml sitemap allows your website content to be appropriately indexed and up to date in the search engines’ eyes.
• Html Purifier - Search engine reads your website content via raw html. So it’s always important to make sure have a clean easy-to-read code. Html filter will check your website code to conform to standard html rule. It also helps removes malicious code along the way.
• Tag Clouds - As the name implies, this module creates tag clouds - lists of tags, based on the taxonomies of your site. There are other modules with the similar function, but we find this is the widely used, simple, and easy to work with.
• Taxonomy Title - With Taxonomy Title, you can edit the heading tag (H1) of the taxonomy page. The importance of H1 tag should never be neglected for on page SEO. And we have a whole module dedicated to change the H1 tag of the taxonomy.

1. OpenCart SEO Link De-duplicator

OpenCart product listings are generally accessible through a bunch of different URLs, a SEO nightmare! This extension consolidates your OpenCart store’s URLs down to single canonical versions that do away with the SEO penalties of managing multiple links.


2. Ultimate SEO plugin for OpenCart

This extension handles fixing some of the biggest SEO issues common in OpenCart installations, including getting rid of duplicate URLs, offering SEO-friendly translated versions of your store and generated error pages.

Ultimate SEO plugin for OpenCart handles all this search engine optimization automatically, reducing the time you need to invest in it.


3. Opencart 1.5.X Full Seo – Auto Keyword

This plugin automatically generates SEO keywords based on the details you’ve already entered into product listings, reducing the time you need to spend coming up with them yourself.


4. OpenCart Canonical URLs SEO extension

A simple plugin that can be installed in minutes, this extension improves your OpenCart SEO by adding canonical tags to your store pages. Using this extension will avoid your store flooding search engines with duplicate pages that penalize your site’s ranking amongst others.


5. OpenCart Super Page Cache: Site speed booster

This extension cleans up OpenCart to address slow loading through caching your store, reducing the loading speed for end users and benefiting your search engine optimisation. Super Page Cache automatically caches the majority of pages in your OpenCart store, boosting your SEO and providing your with the tools to track performance.


6. Baltokoskis Opencart Quick Tags Generator

This straightforward plugin will automatically generate search engine optimized tags for your OpenCart product listings, including key details such as name, manufacturer and category. If you’re managing a store with many products, this extension cuts out all the time needed to manually enter these with simple generation.


7. Ajax Image Loader

With many search engines taking load speed into account when ranking sites, optimising loading times is an important step in any site’s SEO. This extension loads your images asynchronously via Ajax so that initial page load times are heavily reduced, speeding up index times and improving your store’s search engine ranking.

The following are the simple tips that all designers and developers can easily implement on their project.

Don’t Duplicate Content

Google wants to provide its users better services in form of valuable and unique content. Google just penalize website that contain duplicate content. Duplicate content make it difficult for search engine which website should rank at higher and which at lower using the same content. So, do avoid content duplicity and make sure no one can copy your content and benefit there site.

Use Keywords Appropriately

Most of website developers stuff their pages with keywords. Always use keywords intelligently and in proper context. One thing to keep in mind? Search engine engineers are not stupid and they will see through these tricks. Instead of mindlessly using keywords, use them appropriately. More specifically, in:

    Page Titles
    Headers (i.e. – h1, h2, h3)
    Links

Write Clean Code
Search engines like to see nice mark-up. It allows them to more easily read what is on a site and its pages. Thus, make appropriate use of tags and eliminate any and all code bloat. Some suggestions along these lines include:

    Use only one h1 tag and all other header tags appropriately
    Ensure your code is semantically correct
    Eliminate any bad or broken links
    Make your page load times as small as possible
    Load your Javscript and CSS externally

Write Proper Page Titles

Keep your page title to 60 characters or less. Most search engines won’t display anything more than this anyway. Also, be sure that the title includes a short, accurate summary of the page content followed by the website’s name.

Construct Proper Links

Always attempt to accurately define what someone will get when they click on a link. For example, “Download Our SEO Book” or “Review Our Human Resources Guidelines” are much better than links than “Click Here” or “Download”. This is good for both the user experience and for search engines, as they index and pay particular attention to the links a page contains.

Use HTML Text

With modern browsers finally jumping on the “typography bandwagon”, we can use custom fonts when and where they are needed. So, take advantage of this technology by using as much live HTML text as possible. This helps eliminate what was previously only possibly via Flash or images and allows for search engines to index these elements.

Use Google’s Tools

Google provides us with a ton of great tools we can use for SEO optimization. Be sure to make use of there:

    Google Analytics (tracking your visitors)
    Google Webmaster Tools (Learn about and research your keywords and pages)
    Google AdWords Keyword Planner (actually part of Google’s Webmaster Tools, but important enough to single out)

URL Structures

Simply put:
www.example.com/?p=10 : is a Bad link structure
www.example.com/mypage : is a Good link structure

All page names within your site should be human-readable. If you are a WordPress developer, this is as simple as setting up the proper permalink structure in the WordPress admin panel. Regardless, search engines do take notice of these names and proper naming can help them index your content more easily.

ALT Tags vs. Meta Tags

Keep the ALT tags, but lose the meta tags. Ensure all images have a good ALT tag applied to them so that search engines can recognize them when indexing. For example, if you have an image of the Harry Poter, name it “Harry Poter”. Or, at least something that properly describes the image. Don’t just use “graphic” or – worst yet – nothing at all!

As for meta tags, almost all have gone “the way of the dodo bird” so to speak. The exception to this is the “description” meta tag, which many search engines use to describe your site on their results listings.

Google First

Always optimize for Google first. Right now – and for the foreseeable future – they are king. If you are limited on time and/or budget, take care of your Google SEO efforts first and save the other search engines for later.

Don’t ignore site speed

Loading speed for any site matters a lot, it can be considered as one of the main factors which can either increase the number of visitors to your site or decrease them. Fast sites are crawled faster by search engine as a result; there are high chances for your site to rank at high position. You can use webpagetest.org to check your site speed and you can also compare with your competitors easily.

For many in the SEO profession, the hardest part of optimizing sites for search isn’t the technical aspects of code – it’s the ongoing struggle to consistently obtain relevant, authoritative links. Sure, it may be tempting to take shortcuts, but SEO professionals who see the big picture have the opportunity to combine a mix of art and science to get great links the natural way.

This is done through savvy content marketing and promotion – what can also be called “real marketing”. An ongoing marketing and promotion machine that can create great pieces of content which resonate with viewers and accomplish a goal (usually information that reinforces a product or brand) can be the holy grail of SEO.
Great content gets shared, plain and simple, and in a world of constant, insatiable content consumption with millions of publishers vying for attention, the quality of said content needs to constantly improve.
Today, I am going to discuss some current trends in content marketing, for use both in creating real value for the user but also for the very important secondary role of link building.
There’s an important mindset for thinking about these promotion tactics – starting with understanding why focusing on the user experience ultimately leads to more successful campaigns. This happens because richer content will be shared more, which means it will earn more quality links, citations, and signals.

Let’s jump in and learn more about how in-depth your content marketing efforts should be.

Building Super Links with Content Syndication

Everyone processes content in a different way. For the B2C crowd, you’ll find they are very dependent on blog posts to get links and traction. B2B, on the other hand, is more successful with eBook promotions. In determining what kinds of content to assemble, it’s best to look at the big picture. Think about your audience and the type of content they’re going to want to consume.

• eBooks: Still a great format used mainly in lead-generation style businesses. Usually an eBook promo will get you an email address which you can use to continue the conversation.
• Blog Posts: Great for breaking down thoughts and chapters of an eBook into more actionable steps (eBooks are full of nuggets that at times get lost). Many eBooks actually start as a series of blog posts that gets assembled later on.
• Infographics: These still get a lot of love! The web is a visual medium with a short attention span. Compared to an article, a well-done infographic contains a ton of value not only in its content but in the process of creation – bloggers in particular are quick to share them.
• Infograms: Not everyone has time to scroll those infographics, and the smaller and easier to digest infogram is a great way to break them down (much like a blog post is a chapter of an eBook). These work great in social media spaces, too.

 Other Overlooked Formats

• Video: People learn from movies. Video is going to continue to become a dominant form of content marketing as production continues to become more affordable and easier. Did you know YouTube is the second most popular search engine in the world?
• Microvideo (Instagram, Vine): This emerging trend is finding a home among teens and millennial. Shorter video tends to be more social friendly (30 sec or 60 second vignettes) and is also very engaging.
• Bonus: Consolidate your design efforts! You can create content in any of the formats listed above and repurpose it in another. Take a blog post and use it as script for video and then strip the audio for a podcast.

Strategize Versus Seeing What Sticks

Based on your key performance indicators, the next step is to determine themes that support these goals. Because there’s so many factors involved, we often try to do too much without actually putting a sound strategy in place. Before you start putting the content together, go through the following scenarios to help establish an outline: 

• SEO Targets: Find the semantic modifiers of keyword buckets that drive context. For example, Starbucks might want to create content to target coffee pod keywords, but K-Cup keywords are just as relevant. This not only works with your own keyword strategy but also your links and citation building. Links are important, but links in content with relevant content are even more so.
• Outreach Targets: What resonates with publishers in your target verticals? What are your customers reading/visiting? Find the influencers via social media, visit the links they post then add them and ask them questions, so later when you need to communicate with them they know who you are.
• Social Sharing: What kinds of content or topics get the most interaction? Use tools like SharedCount to find out which specific pieces of content got hot and went viral. Research bulk content from competitors or industry sites and see what gets the most social sharing, then incorporate that into your current content strategies.
• Social Influencers: Who is sharing this hot kind of content in your niche?- We’re not just talking about bloggers here; you’ll want to find the YouTube and Vine stars and, as previously mentioned, popular Twitter users.
• Ad Enhancement: You have additional opportunities to grow content amplification in paid channels. Plan in advance to do Facebook, Reddit, and StumbleUpon advertising to amplify organic content success.
• Content Lifespan: Can this content live and breathe on its own? Your content should bring residual users forever (not just the short-term). Again, think about the bigger picture and how you can position this content is constantly drive value to the user.

Build Your Content Nucleus

 Your on-site goals may be different from content syndication or lead generation, so you’re going to want to have a solid on-site foundation to maximize your efforts. Remember, you’re not pitching a product here, you’re trying to get people to share your link. Consider the following when deciding the layout and design of the task at hand:

• Syndicated content should not always link directly to “money pages” (usually your sales or product pages) – it should link to an on-page resource, such as blog or informational pages. You do however want to include some call-to-actions, like email subscription and commenting options.
• Once your on-page source attracts links and value, after the initial “pop” of promotion is over, then you can take advantage of the residual search traffic by incorporating more of your “money” page elements into the content and design.
• Infographic image files are great for syndication, but be careful. For example, WordPress users will want to use a Lightbox plugin for viewing the infographic, so people are not linking to image file itself. Create supporting content to go along with the infographic as well.
• HTML 5 is a preferred and indexable way to support graphic assets and still be SEO friendly. Neil Patel’s QuickSprout is a great example of a site that uses indexable infographics in this manner.

Creating all of this awesome content and putting the time to plan everything accordingly is only half the battle. Once your content is finally produced and ready for consumption, your next task is finding people to consume it! This is where you’ll start building loyal audiences into your own brand evangelists.
Remember these steps when finding new eyeballs for your content:

Blogger Outreach

Target publishers during the final stages of design or completion and offer them an exclusive to be first to publish Email publishers and ask them questions – send PR out before an “official” release before you actually publish to create relationships and gather feedback.

Leverage Relationships with Publishers

Can you invite them in the ideation process? Find out what kinds of content their audience is looking for and be the first to create it for them. Having content partners that you can provide consistent value for will allow you to piggy-back off of their brand and expose your own in the process.

Leverage Your Own Audience

Remember, this is a joint effort between you and those who started following you early on. Reward them, create very personal bonds with these individuals and give them the tools or direction they need to spread the word about your cause. Don’t be shy about asking your audience for a little love (so long as you’re giving it back).

Distribute Your Infographics

Precise targeting is more important than numbers alone – what’s the point of having visitors and eyeballs if they’re not real savvy users or influencers? Remember when syndicating content like infographics for link building you’ll want to find those who actually blog or tweet about this stuff. You’ll find many of them will discover content from these destinations:

• Slideshare: Perhaps one of the most underutilized infographic channels. People share and embed SlideShare consistently, and as an added bonus it comes with LinkedIn integration.
• Visual.ly: Set up branded channels here to gain some great backlinks. Bloggers turn to Visual.ly for content, which helps extend the life of your content – get links even 6-12 months later as bloggers pick up content from here.
• Imgur: Believe it or not, Imgur gets more traffic than Reddit does. You won’t get any natural links directly but it’s a great source for social sharing, view count, and influence.
• Pinterest: Especially important for B2C as they tend to love the service of pinning photos all day (think products). A great place to also get your infographic content – and don’t forget the paid options to boost exposure.

Next Level of Influencers

Now that we’re traveling down the rabbit hole of infographic syndication, there are a few more sites where other blogs and resources find content – these are some hidden gems with immense value.

InfographicJournal.com

Infographic Journal publishes the best infographics daily. If you can get featured here, not only will you get direct traffic and links, but there’s a good chance your post will go viral.

DesignTaxi

This site highlights the best design stories and content online. Very infographic friendly and bloggers will embed and share from DesignTaxi. Such a great channel, they have been one of my secret weapons for quite some time. Note: Only submit or email the best of the best work to DesignTaxi, especially in terms of data visualization.

Distribute Your Infograms/E-cards

These should be your site and blog post featured images – clear, concise graphics that encourage users to click-through to the full article or video. They say first impressions are everything, right? Keep these tips in mind when posting to the following social outlets:

Facebook and Instagram

This is where the masses share, comment, and engage (and link!). Put a snapshot of content here with link to full-page content. Understand open graph tagging for Facebook to take full advantage of the way Facebook accesses your site’s content.

Google+

Like Facebook, page shares result in page level signals. While nowhere near as popular, you’ll find some passionate and influential people hanging out in Google+ circles who tend to look for more meaningful discussions on their social media channels.

Flickr.com

Forgotten about Yahoo’s sleeping giant? Flickr is still a relevant, highly trusted source that’s not talked about much anymore but still a great asset. Flickr still has large groups of subscribers and its embeddable options encourage users to syndicate content to their own blogs and sites.

Twitter

Simply put, Twitter cards increase engagement! Make sure you’re incorporating them into your Twitter postings as they are designed specifically to tease your posts.

Tumblr

This platform has a very engaging and rabid fan base, and many popular Tumblogs are very image heavy. Get your infograms published here too; reblogging leads to links, views, and brand interaction.

Distribute Your Videos

Everyone loves video and if done properly it can absolutely drive link signals. While Facebook and Twitter uploading options continue to emerge, the following outlets are still your best for gaining traction in your video marketing:

YouTube.com

As noted earlier, this is the world’s second largest search engine. 40% of their traffic is mobile which will continue to grow as more of us spending time watching video on our phone. And let’s not forget that Google loves promoting its own videos in the SERPS.

Vine.co and Instagram

Two minutes is too long for most attention spans – especially the younger audience who uses these platforms most. Seven to sixteen seconds is perfect. Incorporate behind the scenes and “preview” style content, link to the source and syndicate.

Distribute to Your Customer

We’ve talked about third-party syndication efforts so far – but don’t forget your customers! This works especially well in e-commerce industries. Your established lists are your true brand ambassadors; expand their perimeters in the following ways:

• Email: Tastefully bring your content to your customer in boxes. A great example: Someone buys an outdoor grill, then a week later gets an email guide on cooking the best burgers. It’s outreach and content like this that creates loyalty.
• Industry: Bloggers, influencers, and social users follow and love your brand – don’t get lost in the numbers alone. Research who they are and connect on a personal level.
• Social Media: Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections. Get them to participate in fun ways (think quizzes and contests).
• Press Releases: Good (even bad) PR gets better with visual assets – sites like PRWeb even allow you to upload images along with the text. Imagine how powerful a press release would be published alongside of an inforgraphic?
• Ad Retargeting: Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the user who visited your site or clicked on relevant Facebook ads – just make sure to use similar messaging and images to make it familiar to the user.

Consolidate Content Into One Page

Develop pages that have the best, most relevant content in your vertical – strive to have the best page in all the land. Create powerful content that places multiple sources of media all on one page (just like this presentation, with the accompanying video and embedded Slideshare).
 Here’s some quick bullets to remember:

• Your on-site resource page can now start including the collateral you have just syndicated (infographics).
• Include Slideshare hosted eBooks or infographics – You can use your own or find others to add extra video.
• Embed video! Again either create the content yourself or see what’s out there that can benefit the user.
• Instagram & Twitter embeds  – For example, embeds to others who have tweeted about you; this is a fairly simple task that can take a boring page of content and really spice it up.

User engagement goes up when you mix awesome content into one page – great if you’re in “newsy” type sites with “living” pages of content that get updated as news breaks. Just remember to make your resource offers the best user experience possible!
You can see here in this example how much social influences search – everything needs to work together for real success. Keep this in mind when developing your own assets and planning your content marketing initiatives for projects and clients.
Too often the SEOs get tied up in their jargon and expertise, and the social media team talks about Likes and Tweets, when in order to really find true link building success everyone must work together to achieve the bigger goals. Bookmark this post as the conversation continues in the comments; these trends will continue to grow and evolve and you’ll want to stay on top of your game.

Source: http://www.searchenginejournal.com/10-tips-in-link-building-and-content-marketing