SeoAx

URL stands for Uniform Resource Locator, is a division of the Uniform Resource Identifier (URI) that specifies where an identified resource is accessible and the mechanism for retrieving it.

A URL can be sampled as: http://seoax.blogspot.com/




URLs must be shorter than 2083 characters to provide in Internet Explorer

From SEO view point, a URL structure must be:

• Straightforward: URLs with copy content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc.

• Meaningful: URL names should have keywords in them, not raging numbers and punctuation marks.

• With emphasis on the right URLs: SEO-wise, not all URLs on a site are of equal importance as a rule. Some even should be hidden from the search engines. At the same time, it is important to check that the pages that must to be accessible to the search engines are actually open for indexing and crawling.

SEO-friendly URL can:

• explain your content
• Help you keep away from duplicate content
• Make your pages easier to remember,  share and type into a browser
• Help your Web visitors find the way your site
• Increase search engine ranking for required keywords

SEO Friendly URL’s should:

• Use hyphens (-) to separate the words. Do not use spaces, underscores or any other character. Use limited number of hyphen as it will look bulkier with more hyphens.
• Never be longer than 2,048 characters; otherwise Internet Explorer won’t be able to load the page.
• Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.

URL best practices are one of the first things someone will discover when they begin to explore SEO. So to get higher ranking of your wensite in search engines, always use SEO Friedly URLs.

You need a favicon if you have a website. For those who are not familiar with favicons, these are small square sized images that are associated with your websites. These are either a part of your logo, a alphabetical letter or any other thing related to your website. Favicons are appeared in all places like browser tools, bookmarks, address bars and tabs. Most popular browsers like opera, firefox, internet explorer and more are associated with favicons. Some examples are displayed as in image below.

Size of a Favicon

Images for favicons should be 16×16 pixels. You can also resize an existing photo, or generate a small image specifically for use as a favicon. When resizing a bigger photo to be this small, you may often lose essential details or end up with a fuzzy image. To avoid this, you will likely want to do some touch-up work after downsizing the larger photo. Or, just start with a 16×16 picture to avoid resizing issues on the whole.
 
What to show

Since you only have 256 pixels to work with, it can be a slightly challenging to know what to comprise in a favicon. Here are some common ideas:

• Use your logo or a part of it
• Use a stylized version of the first letter of your business name or site, If your logo doesn’t show well at such a small size
• Use an icon that communicates what your site does or represents (for example, Google Analytics uses a tiny chart for their favicon)

Image Format

As it is known as icon, so the image format for favicons must be .ico.   In the past, it was aggravate to convert into this format. However, thanks to easy and free services, this is no longer the case. All you need to do is create a 16×16 image. The .ico format supports transparency, so you’re not limited to creating a square icon. If you want to take benefit of transparency, use the .gif or .png format when creating your image.

Miscellaneous notes

• Remember Internet Explorer does not play well with .png favicons image forma
• Internet Explorer 5 may only recognize favicons that are named “favicon.ico”.
• Internet Explorer 6 may only support the .ico format for favicons.

Please share Favicon Checker tools in comments box below. Thanks for reading.

Search Engine Optimization is the procedure of enhancing the visibility of a site on natural ("organic" or un-paid) search engine result pages (Serps), by joining web search tool benevolent components into a site. A fruitful search engine optimization fight will have, as a feature of the upgrades, precisely select, relevant, essential keywords which the on-page optimization will be intended to make noticeable for web search tool calculations. Website improvement is broken down into two essential categories: on-page, and off-page optimization. On-page optimization alludes to site components which contain a website page, for example, HTML code, content, and pictures. Off-page improvement alludes, transcendently, to backlinks (connections indicating the webpage which is, no doubt streamlined, from other important sites). Search engine optimization (SEO) influences the perceivability of a site or a page in an internet searcher's "characteristic" or un-paid ("natural") list items. By and large, the prior (or higher positioned on the indexed lists page), and all the more regularly a site shows up in the list items list, the more guests it will get from the web crawler's clients. SEO may target various types of search, including picture search, local search, video search, scholarly inquiry, news pursuit and industry-particular vertical web indexes.

As a Web showcasing strategy, SEO considers how internet searchers function, what individuals search for, the genuine inquiry terms or decisive words wrote into web indexes and which web search tools are favored by their focused on gathering of people. Upgrading a site may include altering its substance, HTML and related coding to both build its importance to particular decisive words and to uproot boundaries to the indexing activities of search engines. Elevating a site to build the quantity of backlinks, or inbound connections, is an alternate SEO strategy. 

The plural of the shortening SEO can likewise allude to "search engine optimizers," the individuals who give SEO services.

We all are willing to think about seo tips. As every one is associated with web and they need to enhance there site/blog exhibitions in web crawler. Despite the fact that there are numerous sites promotion web journals are accessible for giving seo tips and tricks. you can read the vital seo tips . However as we realize that Google is the ruler of internet searchers and on the off chance that it has been dispatched a seo guide we can't overlook it untill we read it totally. Since it will help us to do fundamental seo prescribed by google authorities.

It is essential for an apprentice to know the fundamentals of seo. with the goal that he/she can see a few tips and actualize them on sites. Google has expressed its seo rules in website streamlining starter guide. It is a pdf guide and is clarified in an exceptionally basic way which will help you to drive movement on your site by enhancing position in Serps,  so i will prescribe you to pull out all the stops. I trust it will provide for you profit. Download Google SEO Starter Guide.

What is page rank? Essentially its a calculation for link analysis. This was extraordinarily affected by reference analysis which began in the fifties. A link analysis algorithm essentially gives a set of hyperlinked webpages and made a case a numerical structure. This is alloted a number somewhere around 0 and 10. This weight speaks to precisely how mainstream or how paramount a page is on the Web. This specific arrangement of positioning is trademarked and protected. In the event that a site has a high page rank and is back interfaced to an alternate page then that page likewise gets higher positioning.

Google has additionally made an tool bar other than page rank. This is not difficult to download and introduce into your web browser. The toolbar additionally has an alternative to include a page rank furthermore demonstrates the page rank of each site you visit. Google likewise has an index page rank where the estimation of every site is measured. Nonetheless, Google Directory page rank never demonstrates the actual value of a page however rather utilizes a green bar which represents  the Value.

Identified with Google's page rank is the web index results page rank otherwise called SERP rank. Utilizing this page positioning, sites are positioned as per how the watchwords of the substance are positioned and entered into Google's internet searcher inquiry box. This is the place SEO or Site improvement and a decent third party referencing administration become possibly the most important factor. SEO experts realize that the substance of a site must be advanced. Streamlining a site implies that the substance must contain connects and pivotal words that make the site rank high in web index results when related catchphrases are utilized within the question box. How high a site or page positions the more pertinent watchwords have been utilized. Google likewise checks magic words of each site and website page to confirm that all catchphrases utilized are somewhere around 1% and 4%. In the event that the pivotal words are not important or catchphrases are utilized more than 4% Google positions the site or website page lower in the indexed lists.

In light of the vitality of high page rankings, there are a few firms that are in the matter of offering connections that are high in page rank. This is utilized so that site holders can put ads or connections on high positioning pages. Obviously Google considers this to be amazingly deceptive and cautions site holders  that if found utilizing this practice they will make these connections lower in worth. This is predominantly because of the way that it brings down the uprightness of internet searcher results furthermore the whole page rank framework too.

There are a few variations of Google's page rank. An impeccable sample is utilizing page rank within positioning scholastic projects and positioning their locations also, for example, streets to create a ranking of the number of people in each street location.

For more data on Google page rank search on the Web. Google page rank has enhanced the rankings of a great many sites and pages and keeps on being a standout amongst the most well known strategies to improve page rankings.

SEO is a method for creating natural activity from search engines In the realm of SEO, there are numerous strategies that organizations can actualize with a specific end goal to support their Serps. Distinctive organizations are utilizing diverse SEO strategies, and those procedures continue changing as Google changing their calculations. There are protected methods for doing SEO and there are unsafe ways. In the realm of SEO, we typically call safe methods for doing SEO: "White Hat", and we call unsafe ways: "Black Hat". Obviously, there is "Grey Hat" however I am not going to clarify that in this article.

Black Hat SEO systems are essentially used to help Serps in a short measure of time. They are generally polishes that Google objects or abhorrence. On the off chance that a site were found doing Black Hat SEO methods, it will be punished, and at some point be sandboxed or de-filed. All in all, Black Hat SEO strategies are utilized as a part of request to beat Google calculations, and they are just concentrate on Internet searcher however not for giving great clients experience .

1. Hidden Text/ Links

This technique is basically trying to add content to the page, but it doesn’t want visitors to see it. This technique usually is used on flash websites or very graphic sites.

For Examples:-Write texts in a very small font size and use font color same as the background color

2. Keyword Stuffing

Keyword Stuffing is a technique of trying to use a certain keyword phrase repeatedly throughout the page, and trying to fool search engines that the website is relevant to the keyword phrase.

For Example:- SEO is good, SEO is best, SEO is the key…. (goes on and on, in hoping of ranking the keyword “SEO”)

3. Rich Snippet Markup

Rich snippet is a very good way of  increasing the percentage of clicks from search engines. There are many types of rich snippets. Star rating is the most popular one and it is often used for product rating, but it is often been abused as abused as well.

For Example:- John created the fake 5 star rating rich snippet on a product, but he controls how his product should be rated, but not users.

4. Doorway Pages

Doorway pages technique is used to spam index of search engines; we usually call it “Spamdexing”. Basically, it is when the pages is different from the search results description. This usually can be achieved by using meta tag and Javascript to redirect visitors to a completely different site.

For Example:-  A website has keyword phrase and description, but the site is showing completely different from them.

5. Article Spinning

This one is very popular in the recent years. Basically, article spinning is you find an article online, and then using software to spin the articles, and then submit them to web 2.0 websites. Very often, those articles are created for search engines, not for human, because 90% of time they are not humanly readable.

6. Cloaking

Cloaking is similar to doorway pages technique. Basically, cloaking is making one version of content to search engine spiders and another version of content to actually users.

For Example:- When John searched for computer software on Google, and then after he clicked on one of the search result link. Instead of a computer related website, he landed on an accounting website.

7.  Buying Links

Link exchanging or links buying technique has been a popular technique of increasing the SERPs. It is basically a way of cheating on SEO.

For Example:- John paid $200 to Smith for placing a link on his high pr website.

8.  Social Media Spamming

Social media spamming is quite common these day. Don’t get me wrong, promoting sites via social media is good, but don’t overdo it. Because it is annoy to your followers or fans.

For Example:- John setups an automation program that is allowing his same promotional message to tweet repeatedly for every 2 minutes.

9. Link Farms

Link farms technique is the reciprocal linking tactic that is basically describe a group of similar websites linking to each other. It is like links exchange, so that everyone is gaining link juice from each other.

For Example- There are three very related websites:  A, B, and C. Website A is linking to websites B and C;  website B is linking to A and C; and website C is linking to A and B

10. Spam Comments

Spam comments technique is using tools to  spam comment section of posts and add backlinks. Usually, instead of manually commenting, people will use software to speed up the process. First, it will scrape the search engine for blogs that allow comments, and then they will use spun comments to auto commenting those posts using different IPs. It is one of the top black hat technique that allow people gaining massive backlinks overnight (mostly nofollow links).

2. Any changes during that period that might caused the spike? such as adding javascript codes, adding plugins, etc.

3. Fully scan your site, make sure all codes are update to date, there is no malware or loopholes on your site.

4. Check the server log, make sure there is no unusual events occurring.


2) Referring Site Bounce Rate

This traffic is usually from the related sites. This type of bounce rate is low, because it usually happens when people are interested in the topic, so they want to learn more. On the other hand, if you are experiencing high referring site bounce rate, you need to check your back-linking sites, make sure they are closely related and your content is relevant to their audience; you should request removal of context back-links from the sites that is not related to yours. In average, referring site bounce rate is around 20 percent or less.

3) Search-Traffic Bounce Rate

There are two type of search traffic: paid search traffic and organic search traffic. If you are experiencing high bounce rate of paid search traffic, then you will need to re-evaluate your Adwords campaigns, and find out which keywords and what events that trigger the high bounce rates. On the other hand, if you are experiencing high bounce rate of organic search traffic, then you will need re-evaluate the landing page; you need to make sure they are easy to read and interesting, so that people are stay on your site longer. Normally, search traffic bounce rate is around 30 percent or less.

This could be your primary concern in the event that you have a high bounce rate. There are really numerous ways that can bring down your site's bounce rate. Following are main 10 things that you may need to consider so as to bring down the bounce rate.

1. Website Speed

This one is no-brainer; you want your site to load as faster it could. No one wants to stay on a site that takes more than 10 seconds to load.

2. Responsive

Everyday, more people are switching to smartphone. If you want to gain a piece of mobile traffics, you better make sure your site is responsive. Again, using mobile,  no one wants to stay long on a website that is not responsive; it is simply too hard to read and navigate.

3.  Annoy Pop-Ups

How annoy it can be if you visit a site that is full of pop-ups. Unless you have super valuable information, not many people would stay on your site for longer than 5 seconds. So do us all a favor, remove those annoy pop-ups.

4.  Make it Readable

Hey, not very one got a PhD, so make it as simple as possible. Basically, just get right to the point. Instead of a long paragraph, turn it into several paragraphs. Instead of writing a paragraph about all list of things, turn them into a list.

5.  Website Color

Again, the contrast colors between your website background and your content should be high and colors should be comfortable to the eyes. So that visitors are able to continue reading.

6. Open External Links in New Tabs or Windows

You should always open external links in new tab or windows, so that visitors will still on your site. It is actually very easy to do, you simply add the target=”_blank” to the href.

7.  Create a Helpful 404 Page

It is very common that sometimes webmasters might need to change or delete certain pages or permalinks because of certain reasons. When that happens, and if a visitor tries to access the page, it will return 404 not found page. A lot of people neglect the fact that if 404 page is not being optimized, people would just leave once they are landing on not found page. Instead of that, we can implement search engine on the 404 page, so people can actually search for related articles on the site. Another way to deal with a not found page is to redirect the not found page to a related page, so that visitors can still get what they are looking for.

8.  Split Up Long Posts

This is actually a really good technique to reduce your bounce rate if your article is very interesting and contain valuable information. Let’s be honest, no one wants to read a very long article. So if you have a long interesting article, turn it into several topics or  articles.

9. Related Articles

Implementing related articles widget after each post is a great way of reducing bounce rate, because visitors might keep reading on your site.

10. Ads and Banners

Too many ads and banners on the page can create a lot of distraction and bad impression to visitors. Therefore, if you have a lot of ads and banners, try to minimize to as few as possible.

Those are simply my individual proposal on the best way to you can reduce your site's bounce rate, on the off chance that you have better ways, please told us by leaving a comment below.