Saturday 30 August 2014
10 Effective SEO Tips to Improve Page Rank
To introduction, Page Rank technology was designed by the Google co-founder Larry Page, while he was a student in Stanford, thus the name PageRank. Google uses PageRank (PR) to rank websites on a scale of 10. Then those rankings act as crucial point of consideration to get listed in top Google Searches.
Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Taking an example, consider if a PR 6 website links to you and a PR4 website links to you. In such a case it will ofcourse be the PR6 link which will be considered to have more weight than the PR 4 link. Using these and other factors, Google provides its views on pages' relative importance.
Here is a list of 10 effective points to improve your website or blog PR (PageRank):
1. Content is the King
If you provide quality content then you will get regular readers and many of those will copy a summary (or sometimes the complete article) into there blogs plus linking back to you. Good content may sometimes get renowned bloggers linking to you which will drive traffic and will give your site more weight due to there high PR.
2. Keyword management
2. Keyword management
See, whatever your PR be if you do not use proper keywords into your blog you wont get listed into Google searches. So use right keywords in the URL, the "title" tag, the article's heading, the text and the links which you make. Considering my own blog, webtechlog contains all the words which indicate that this blog is all about technology. The "title" tag contains the name of my dream company SEOAX. That again very well indicates that this blog is about seo. And same goes with all the article headings and content.
3. Follow the "nofollow" revolution
3. Follow the "nofollow" revolution
When you comment on any blog you might see the name of your website under the comment authors name. But know this very well that those links aren't considered by Google for PR calculation. But these days many bloggers are removing the "nofollow" tags from there links in comments. Thus when you comment on there blogs you will earn a link to your blog too. Pretty cool!
4. Post on forums
4. Post on forums
There are so many forums available over the Internet that its tough to know which is good and which isn't. A good way could be to check PageRank of these forums. Now post mostly in those forums which have high PageRank. Each link into these forums will be considered by Google bot as a backlink to your site. This way you earn good amount of visitors, a high PR link plus some knowledge too!
5. Order reviews
5. Order reviews
Investment is required whenever you want to outshine others in this world of competition. So if you are capable of investing then go order some reviews into high PR blogs which again gives you visitors plus link.
6. Link Exchange
6. Link Exchange
Blog roll as many of us call it, is a nice way to increase the number of back links to you blog. For those who do not like the LONG blogroll list in there blogs could ask the other author to copy some content from your blog and indicate the source. And you do the same too. That way you earn the same weight back link.
7. Text Link Ads
7. Text Link Ads
Why not pay maximum $50/month to high Pr websites and get listed into there blogs home page. The only downside is that you need to pay that amount every month to keep the link running.
8 Your own websites network
8 Your own websites network
If you have more than one website than why not link back from each website to you other websites. That also brings you good backlinks and that too without spending a money!
9. Submit links to online directories
9. Submit links to online directories
Online directories mostly have good PR. Start submitting your link to these directories to get high quality back links.
10. Start online contests
10. Start online contests
Various contests in different blogs is a new way to earn traffic and to get large number of back links. Giving you an example, ask your readers to review your blog in there blogs and ask them to link back to your blog in return. Inform them that the best review will earn some cash prize or something unique from your collection if you do not want to spend money.
10 Tips to review in Search Engine Optimization (SEO)
1.) Keyword being the weapon of your success in SEO, use those keywords that are directly related or targeted to your business theme.
2.) Take care not to over crowd your site’s content with keywords and use keywords throughout the content rather than concentrating it at the beginning or at the end.
3.) Back-link or inbound link is important, so build links with potential partners that can generate profit to your site.
4.) Choose good title and Meta tags- Good title makes good move on page optimization, and suitable, targeted, theme based, precise keywords and phrases in Meta tags help spiders find your web pages more easily.
5.) Design your site that clearly represent your business and make an easy navigation based on your keyword research.
6.) Make web pages that are easy to load. Don’t make pages with large images, if images are necessary; make a thumbnail of it and link it with full image page so that you can add more pages and text in it which spiders love to crawl.
7.) Make your web pages content rich with keywords and phrases that hit your business. Add more contents that give precise information about your services and products.
8.) Offer something unique than general contents i.e. add more articles at least one per month and update your contents regularly and add new resources.
9.) Add more content to your website but never make it duplicate by copying other’s work. Duplicate content is easily detected by search engine and make your website unqualified for ranking and kicked it off completely from search engine.
10.) Take advice of trusted adviser or Search Engine Optimization Company for site optimization and marketing your website rather being duped by false promise maker.
Hopefully the explained above seo tips have contributed to your understanding of SEO. Share your new understanding about SEO with friends. If you have some thing new please mention in comment box. Thank you.
2.) Take care not to over crowd your site’s content with keywords and use keywords throughout the content rather than concentrating it at the beginning or at the end.
3.) Back-link or inbound link is important, so build links with potential partners that can generate profit to your site.
4.) Choose good title and Meta tags- Good title makes good move on page optimization, and suitable, targeted, theme based, precise keywords and phrases in Meta tags help spiders find your web pages more easily.
5.) Design your site that clearly represent your business and make an easy navigation based on your keyword research.
6.) Make web pages that are easy to load. Don’t make pages with large images, if images are necessary; make a thumbnail of it and link it with full image page so that you can add more pages and text in it which spiders love to crawl.
7.) Make your web pages content rich with keywords and phrases that hit your business. Add more contents that give precise information about your services and products.
8.) Offer something unique than general contents i.e. add more articles at least one per month and update your contents regularly and add new resources.
9.) Add more content to your website but never make it duplicate by copying other’s work. Duplicate content is easily detected by search engine and make your website unqualified for ranking and kicked it off completely from search engine.
10.) Take advice of trusted adviser or Search Engine Optimization Company for site optimization and marketing your website rather being duped by false promise maker.
Hopefully the explained above seo tips have contributed to your understanding of SEO. Share your new understanding about SEO with friends. If you have some thing new please mention in comment box. Thank you.
Friday 22 August 2014
Odds between white hat SEO and black hat SEO
The difference between a black hat and
white hat SEO can be determine based on what kind of techniques they are
using to improve and boost the search engine rankings of a website or a
web page.
SEO (Search Engine Optimization)
is a good chance to promote your website on any search engine results. It is a process of improving the visibility of a website on organic
("natural") search engine results, by
incorporating search engine friendly elements into a website. A
successful search engine optimization campaign will have, as part of the
improvements, carefully select, relevant, keywords which the on-page
optimization will be designed to make prominent for search engine
algorithms.
Black Hat SEO
Black hat SEO is the use of techniques
that are unacceptable to search engines to boost a page’s position in
search results. These techniques are intended to trick search engines
into giving pages higher positions in search results, and they have no
benefit to site visitors. The goal is to improve search engine result
positions no matter what it takes to do it.
Black hat SEO techniques are used for two reasons:
- They work — until search engines find out about them and they don’t work.
- Some people don’t understand that black hat SEO techniques can get their sites penalized by or banned from search engines.
Even if search engines can’t detect the black hat SEO techniques,
competitors of sites that employ black hat SEO techniques can spot them
and do report them to search engines.
Common Black Hat SEO Techniques
- Keyword stuffing
- Overusing keywords in comment tags, alt tags, and meta tags
- Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background
- Overusing keywords in visible text, to the point where their repetition is apparent to readers
- Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content
- Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods
- Link farms: pages with unrelated links solely for the purpose of creating more links to target pages
- Spamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it’s considered unethical)
White Hat SEO
White hat SEO is ethical SEO. It’s SEO
techniques that search engines accept. White hat SEO techniques are
beneficial for site visitors as well as for search engines. The goal of
white hat SEO is to improve search engine result positions via methods
that won’t cause search engines to penalize the site.
Successful white hat SEO is slower than black hat SEO and is an ongoing process.
Common White Hat SEO Techniques
- Researching relevant keywords, both short ail and long tail keywords
- Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags
- Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages
- Adding fresh content regularly
- Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of
- content correctly
- Making sure that all the code is valid (or at least won’t stop search engine bots)
- Creating site maps so that every page is linked to and search engine bots can crawl every page
- Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl
- Creating quality content that other people will want to link to
- Asking to have directories and other relevant websites link to the site
- Optimizing pages for social media in the hopes of attracting social media links
- Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO)
In the end after , White hat SEO, refers to use of good practice
methods to achieve high search engine rankings. They comply with search
engine guidelines. While Black hat SEO refers to attempts to improve
rankings in ways that are not approved by search engines and involve
deception.
Have something to add to this post? Share it in the comments.
Thursday 21 August 2014
Basics of OnPage SEO Tips for Blogspot 2014
We
know that SEO Off Page refers to the search engine optimization
techniques that can be done outside of your website, such as link
wheels, reviews, social bookmarking, social media (references and
followers), sidebar links, among other techniques. However, without a
proper on-page seo optimization, all would sum up to a non-optimized
webpage without quality, which will not reach the traffic expected to
have. This is mostly because search engines (especially Google) pay much
attention to the alt and title tags (for images), meta tags, internal
links, robots and so on, in order to display the content of your web
page to the user who made a specific query in the search.
To
never fall in this depression of search engine optimization, you can
choose a good and reliable blog platform like Blogger. If you are
working only on Blogger, here are some on-page optimization tips that
might help you to become successful in the blogging world and increase
the daily traffic to your blog.
Main On-Page SEO Tips For Blogspot
Optimization of the robots.txt file:
besides alerting Google search engine, this file also helps us to
prevent certain pages being indexed by Google in order to protect our
blog against duplicate content issues.
Title optimization:
In the default blogger template, post titles are not optimized properly
for the search engines. To solve this, we need to touch some code in
the design and optimize both page and post titles.
Image optimization:
Whether your blog is about pictures or images as general topics, by
simply adding a keyword related to articles, compressing the image and
putting the title="" and alt="' tags, we would be optimizing SEO On-Page
a little bit more.
Internal links: Internal
links within posts on our blog will not only increase page views but
will also help us to be well ranked in search engines.
Blog's loading time:
When you start with a blog either new or old, it's important to offer a
user experience filled with a fast loading time. Search engines give
higher priority to a faster blog than to a slow or saturated one.
Using Google Webmaster Tools:
After making sure that your blog is 100% SEO, this amazing Google tool
will provide you support with both fast indexing and broken links, HTML
improvements, page errors and many other specific suggestions for your
website.
Tuesday 19 August 2014
Social Media Optimization Tips 2014
Social media optimization is an
ever-growing buzzword in the online marketing world today. Otherwise
known as SMO or social SEO, social media optimization is about
optimizing your social media presence for optimal traffic. Some of the
same rules as SEO apply to SMO, but there are also some important
differences you need to be aware of. Here are 10 helpful tips on how to
optimize your social media profile.- Socialize
– It might seem obvious, but it’s important to spell it out. Every time
you create a social media profile, start by spending some time visiting
other people’s profiles, adding new friends and commenting. Networking
starts by reaching out to others and initiating the relationship.
- Multimedia
– Don’t be shy adding new pictures, video and other media. Social media
sites are designed around media and have plenty of tools for
incorporating them in your profile. Working media into your profile
makes it stand out and makes the experience more interesting for others
visiting your profile.
- Share – Incorporate
share buttons for all of your social media sites on each of your blogs
and websites. These include buttons like Twitter’s Tweet This and
Pinterest’s Pin It button. Integrate these as much as possible to
leverage the traffic you already have.
- Content –
Just like a website or blog, you need to add fresh content regularly.
With social media, it’s even more important. Posts are quickly archived
and disappear within days or hours. Create a schedule of posting
regularly, but don’t let quantity outweigh the quality of your posts.
- Optimize For Keywords – Work your keywords and target key phrases into your social profiles and posts whenever it’s natural to do so.
- Completeness
– Search engines will show a preference for profiles with all the
details available. It also creates a more professional and comprehensive
appearance for others in your network.
- Watch Visitor Behavior
– Use the analytics tools provided by each of the social media sites
and pay attention to what people are doing. Monitoring behavior will
tell you what is working and what isn’t. If some features aren’t being
used, eliminate them to cut down on clutter.
- Share Everything
– Create unique, helpful and interesting content and encourage your
visitors to pass it around. Viral posts can result in a lot of exposure
for your profile.
- Timing – Pay attention to the
timing of your posts and track results. You’ll find that certain times
of day get you a better response. Focus on those high-traffic periods.
- Selflessness – Don’t let your posts revolve around self-promotion. While social media has more of a focus on individual opinion, focus on topics that are helpful to your network of friends and offer advice and information that benefits others.
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