SeoAx

URL stands for Uniform Resource Locator, is a division of the Uniform Resource Identifier (URI) that specifies where an identified resource is accessible and the mechanism for retrieving it.

A URL can be sampled as: http://seoax.blogspot.com/




URLs must be shorter than 2083 characters to provide in Internet Explorer

From SEO view point, a URL structure must be:

• Straightforward: URLs with copy content should have canonical URLs specified for them; there should be no confusing redirects on the site, etc.

• Meaningful: URL names should have keywords in them, not raging numbers and punctuation marks.

• With emphasis on the right URLs: SEO-wise, not all URLs on a site are of equal importance as a rule. Some even should be hidden from the search engines. At the same time, it is important to check that the pages that must to be accessible to the search engines are actually open for indexing and crawling.

SEO-friendly URL can:

• explain your content
• Help you keep away from duplicate content
• Make your pages easier to remember,  share and type into a browser
• Help your Web visitors find the way your site
• Increase search engine ranking for required keywords

SEO Friendly URL’s should:

• Use hyphens (-) to separate the words. Do not use spaces, underscores or any other character. Use limited number of hyphen as it will look bulkier with more hyphens.
• Never be longer than 2,048 characters; otherwise Internet Explorer won’t be able to load the page.
• Avoid the use of parameters, if possible. If parameters need to be used, they should be limited to two or less.

URL best practices are one of the first things someone will discover when they begin to explore SEO. So to get higher ranking of your wensite in search engines, always use SEO Friedly URLs.

You need a favicon if you have a website. For those who are not familiar with favicons, these are small square sized images that are associated with your websites. These are either a part of your logo, a alphabetical letter or any other thing related to your website. Favicons are appeared in all places like browser tools, bookmarks, address bars and tabs. Most popular browsers like opera, firefox, internet explorer and more are associated with favicons. Some examples are displayed as in image below.

Size of a Favicon

Images for favicons should be 16×16 pixels. You can also resize an existing photo, or generate a small image specifically for use as a favicon. When resizing a bigger photo to be this small, you may often lose essential details or end up with a fuzzy image. To avoid this, you will likely want to do some touch-up work after downsizing the larger photo. Or, just start with a 16×16 picture to avoid resizing issues on the whole.
 
What to show

Since you only have 256 pixels to work with, it can be a slightly challenging to know what to comprise in a favicon. Here are some common ideas:

• Use your logo or a part of it
• Use a stylized version of the first letter of your business name or site, If your logo doesn’t show well at such a small size
• Use an icon that communicates what your site does or represents (for example, Google Analytics uses a tiny chart for their favicon)

Image Format

As it is known as icon, so the image format for favicons must be .ico.   In the past, it was aggravate to convert into this format. However, thanks to easy and free services, this is no longer the case. All you need to do is create a 16×16 image. The .ico format supports transparency, so you’re not limited to creating a square icon. If you want to take benefit of transparency, use the .gif or .png format when creating your image.

Miscellaneous notes

• Remember Internet Explorer does not play well with .png favicons image forma
• Internet Explorer 5 may only recognize favicons that are named “favicon.ico”.
• Internet Explorer 6 may only support the .ico format for favicons.

Please share Favicon Checker tools in comments box below. Thanks for reading.

The difference between a black hat and white hat SEO can be determine based on what kind of techniques they are using to improve and boost the search engine rankings of a website or a web page.

SEO (Search Engine Optimization) is  a good chance to promote your website on any search engine results. It is a process of improving the visibility of a website on organic ("natural") search engine results, by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.

 

Black Hat SEO

Black hat SEO is the use of techniques that are unacceptable to search engines to boost a page’s position in search results. These techniques are intended to trick search engines into giving pages higher positions in search results, and they have no benefit to site visitors. The goal is to improve search engine result positions no matter what it takes to do it.

Black hat SEO techniques are used for two reasons:

 

Even if search engines can’t detect the black hat SEO techniques, competitors of sites that employ black hat SEO techniques can spot them and do report them to search engines.

Common Black Hat SEO Techniques

White Hat SEO

White hat SEO is ethical SEO. It’s SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won’t cause search engines to penalize the site.

Successful white hat SEO is slower than black hat SEO and is an ongoing process.

Common White Hat SEO Techniques

In the end after , White hat SEO, refers to use of good practice methods to achieve high search engine rankings. They comply with search engine guidelines. While Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception.  

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