Friday 22 August 2014
Odds between white hat SEO and black hat SEO
The difference between a black hat and
white hat SEO can be determine based on what kind of techniques they are
using to improve and boost the search engine rankings of a website or a
web page.
SEO (Search Engine Optimization)
is a good chance to promote your website on any search engine results. It is a process of improving the visibility of a website on organic
("natural") search engine results, by
incorporating search engine friendly elements into a website. A
successful search engine optimization campaign will have, as part of the
improvements, carefully select, relevant, keywords which the on-page
optimization will be designed to make prominent for search engine
algorithms.
Black Hat SEO
Black hat SEO is the use of techniques
that are unacceptable to search engines to boost a page’s position in
search results. These techniques are intended to trick search engines
into giving pages higher positions in search results, and they have no
benefit to site visitors. The goal is to improve search engine result
positions no matter what it takes to do it.
Black hat SEO techniques are used for two reasons:
- They work — until search engines find out about them and they don’t work.
- Some people don’t understand that black hat SEO techniques can get their sites penalized by or banned from search engines.
Even if search engines can’t detect the black hat SEO techniques,
competitors of sites that employ black hat SEO techniques can spot them
and do report them to search engines.
Common Black Hat SEO Techniques
- Keyword stuffing
- Overusing keywords in comment tags, alt tags, and meta tags
- Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background
- Overusing keywords in visible text, to the point where their repetition is apparent to readers
- Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content
- Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods
- Link farms: pages with unrelated links solely for the purpose of creating more links to target pages
- Spamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it’s considered unethical)
White Hat SEO
White hat SEO is ethical SEO. It’s SEO
techniques that search engines accept. White hat SEO techniques are
beneficial for site visitors as well as for search engines. The goal of
white hat SEO is to improve search engine result positions via methods
that won’t cause search engines to penalize the site.
Successful white hat SEO is slower than black hat SEO and is an ongoing process.
Common White Hat SEO Techniques
- Researching relevant keywords, both short ail and long tail keywords
- Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags
- Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages
- Adding fresh content regularly
- Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of
- content correctly
- Making sure that all the code is valid (or at least won’t stop search engine bots)
- Creating site maps so that every page is linked to and search engine bots can crawl every page
- Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl
- Creating quality content that other people will want to link to
- Asking to have directories and other relevant websites link to the site
- Optimizing pages for social media in the hopes of attracting social media links
- Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO)
In the end after , White hat SEO, refers to use of good practice
methods to achieve high search engine rankings. They comply with search
engine guidelines. While Black hat SEO refers to attempts to improve
rankings in ways that are not approved by search engines and involve
deception.
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