Thursday 25 September 2014
What Is Bounce Rate?
Bounce Rate is the percentage of visitors who visit a website and then leave after only visit one page. Bounce Rate ranges between 0% to 100%. The exact formula to calculate bounce rate is:
Rb = Tv/Te
whereas Rb is bounce rate, Tv is the number of visitors who only visited one page and then leave during the particular date range, and Te is total entries to page.
We say a person bounces away when he performs any of the following actions while visiting a webpage:
- Close the tab or Window
- Type in a new url address
- Click the back button
- Click an external link on the page and open it within the same tab
Normally, one session will last for about 30 minutes, so that if a person stay on the page for more than 30 minutes, he will be counted for more than one session.
Bounce Rate VS Exit Rate
A lot of people are confused between bounce rate and exit rate. In a way, both rates are used to calculate a visitor existing the site. However the distinction between those two is that Bounce Rate is for one page or one visit only, whereas Exit Rate is for the whole site. For example, John landed on a website page through Google search; after he read through that particular page and found that was not what he was looking for, he clicked the back button to continue his search. Now, that can be counted toward both Bounce Rate and Exit Rate.
On the other hand, if John were on the page and there were few interesting articles on the website that caught his eyes, and he went ahead and checked them out. After awhile, he decided to leave the site. In this situation, John’s action can only be counted toward Exit Rate because John visited more than one page before he decided to leave.
Three Types of Bounce Rate
1) Direct Traffic Bounce Rate
Direct traffic is basically when a visitor type in a url in the search bar directly. Very often, the visitor is just looking for something on the site, such as phone number, contact information, etc. Usually this the least you should be concerned with. Unless majority of your traffics comes from direct traffic and the direct traffic bounce rate is very high, over 60% or so, then you need to be really concerned. If that happens, you need to check several things and ask the following questions:
1. When did it actually begin to spike?
2. Any changes during that period that might caused the spike? such as adding javascript codes, adding plugins, etc.
3. Fully scan your site, make sure all codes are update to date, there is no malware or loopholes on your site.
4. Check the server log, make sure there is no unusual events occurring.
2) Referring Site Bounce Rate
This traffic is usually from the related sites. This type of bounce rate is low, because it usually happens when people are interested in the topic, so they want to learn more. On the other hand, if you are experiencing high referring site bounce rate, you need to check your back-linking sites, make sure they are closely related and your content is relevant to their audience; you should request removal of context back-links from the sites that is not related to yours. In average, referring site bounce rate is around 20 percent or less.
3) Search-Traffic Bounce Rate
There are two type of search traffic: paid search traffic and organic search traffic. If you are experiencing high bounce rate of paid search traffic, then you will need to re-evaluate your Adwords campaigns, and find out which keywords and what events that trigger the high bounce rates. On the other hand, if you are experiencing high bounce rate of organic search traffic, then you will need re-evaluate the landing page; you need to make sure they are easy to read and interesting, so that people are stay on your site longer. Normally, search traffic bounce rate is around 30 percent or less.
2) Referring Site Bounce Rate
This traffic is usually from the related sites. This type of bounce rate is low, because it usually happens when people are interested in the topic, so they want to learn more. On the other hand, if you are experiencing high referring site bounce rate, you need to check your back-linking sites, make sure they are closely related and your content is relevant to their audience; you should request removal of context back-links from the sites that is not related to yours. In average, referring site bounce rate is around 20 percent or less.
3) Search-Traffic Bounce Rate
There are two type of search traffic: paid search traffic and organic search traffic. If you are experiencing high bounce rate of paid search traffic, then you will need to re-evaluate your Adwords campaigns, and find out which keywords and what events that trigger the high bounce rates. On the other hand, if you are experiencing high bounce rate of organic search traffic, then you will need re-evaluate the landing page; you need to make sure they are easy to read and interesting, so that people are stay on your site longer. Normally, search traffic bounce rate is around 30 percent or less.
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