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Monday 15 September 2014

What is Off Page SEO Optimization?

1 comment :

Off page SEO refers to the techniques that can be used to improve the rank of your website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO is a promotional activity to promote your website, blog or product using these techniques:

Link building
Social Networking
Directory submission
Article submission
Social Bookmarking
Blog Posting
Classifieds
Press Release



Now you would be thinking: What is more important ONPAGE or OFFPAGE SEO?

I would say both are important to rank your website or blog. You can't get good ranking if only one method is used. Off page optimization is more time consuming process than On page and it can't be done in few hours, days or weeks. It is a never ending activity and can take up to few months. Because it is a link building process. It takes lots of hard work. But gives very good result.

Why is Off Page SEO important?
If you have promoted your website on several other popular social networks or link building websites. It gives a very good indication to the Search engine that this particular website is useful and have lots of references (links) from other websites, it is more likely to have mentions on social media (Facebook likes, Twitter followers, tweets, Pins, Google Plus etc.)

Link building
Link building is the most important SEO method. Basically by building external backlinks to your website, you are gathering more votes, and it help to rank higher and faster.

Social Networking
Social Networking websites plays a very important role in SEO. You can generate lots of sales, leads or traffic via top social networks. If you search your website name or business name on Google, you will usually notice that there will be social media pages of in top ranking. Google consider the keywords that are included in your social media posts, as well as the information in your social URLs and page, groups etc. descriptions to determine how your content ranks. 


Directory submission
Directory Submission is one of the fastest way for your website to get rank on search. This method helps in gaining quality incoming backlinks, which plays a vital role o optimize your website in any search engine. If you are submitting your website URL along with brief description and title in a appropriate category than only submission will help you to rank fast.


Article submission
We can get high pr backlink by posting free articles. It must contains proper keywords so that during search on any search engine like Google it does make its appearance easily.


Social Bookmarking
Social bookmarking is the fastest and easiest way of getting valuable backlinks to your website. And these websites considered as a quality backlink in the eyes of all top search engines Like: Google, Yahoo, Ask, Bing etc. This is just to inform you that the quality backlinks helps us to increase blog or website traffic and Google Page Rank. Bookmarking should be done after your website has been On-page optimized.


Classifieds
Classified Ads works the same way as you give advertisement in any other media like: Newspapers, Magazines, Radio, Banner, Hoarding and Television etc.
These are very useful to promote your product or website as they get posted immediately and there are lots of free classified ads posting websites. And by posting on different websites, you can generate sales inquiries instantly.
As I already mentioned above that the biggest advantage is that the ads get posted and approved immediately and you start getting inquires instantly. You don't have to wait for 3-5 months to get in search on any search engine. However Ads come in search within 24-48 hours on any search engine.


Blog Posting
Blog Posting should be on a regular basis. It connects you with new clients in a better but also helps in ranking your website in any search engine result. This is the only reason SEO professionals work much on blogging. Search engines always want to display the most relevant and up to date information to show in search. Blogging proves that your business is active with latest updates, thus it helps a lot to divert unique traffic.

1 comment :

Thank you!