Thursday 25 September 2014
Top 10 Local Search Ranking Factors
Many individuals are mistaken for the term Local reference; in the realm of SEO, local reference is just an alternate manifestation of SEO however basically concentrate on provincially. Local reference is less complex than the ordinary SEO; it is primarily for the local business. It is spots where your organization is being mentioned. For instance, you can add your business to local reference sites, for example, Yellowpage, Yelp, Google, manta, and so on.
Most local search lists are intensely focused around local references. Presently, there are numerous local search ranking elements; much the same as SEO ranking variables, there are paramount components and there are not that critical. By learning and applying top local inquiry positioning variables can help you commanding local search results..
Most local search lists are intensely focused around local references. Presently, there are numerous local search ranking elements; much the same as SEO ranking variables, there are paramount components and there are not that critical. By learning and applying top local inquiry positioning variables can help you commanding local search results..
Top 10 Local Search Ranking Factors
1) Category Selection
When you submit your business to local directories, about 99 percent of time, they will ask you which category of your business is based on. It is extremely important to fill out the correct category for your business.
2) Consistency
It is very important to be consistent when you submit your business. If you are using one address, make sure use it the same address throughout. Same with business name, use only one business name, don’t use different business names.
3) Quality
Just like building backlinks, quality counts more than quantity. Do not spam your business on all websites; only do local citation on popular websites. Doing local citation on least popular websites will not do any good to your business, because it will not get much exposure.
4) Quantity
Now, I did say quality counts more than quantity, but quantity is still important. Especially if you are competing with very competitive companies, you need to get as many local citations as possible, but just like building backlinks, do them naturally, spread them out, don’t do them all in one day.
5) HTML and Google+ Local Page NAP
For those who don’t know, NAP is the business name, address, and phone number. So in this factor, you need to make sure your website’s NAP is consistent with Google+ local page. Because if it were not, it will negatively affect your local search ranking.
6) Local Google+ Page
When you create your business page at Google+, it will send you a postcard that has the verification code, you need to make sure that you verify that, because that is the only way Google knows that your business location is correct.
7) Link Building
Link building for local keywords are important in helping you ranking your local keyword phrases. Remember, you should always build your link from relevant sources, do not spam or linking to non-relevant sources, because they will get your site penalized, and as a result, affect your local search results.
8) Google Places Reviews
Positive reviews on your Google+ local page can positively affect your ranking position. With that being said, in order to get more customers and gain top ranking position, a lot of business owners tend to buy fake reviews. That is a big No-No; Google is way smarter than you think, if they found out, your local search SERPs will suffer.
9) Domain Authority
If your business’ website has PR of 5 and above, your website will have more advantage in ranking in local search results than those with lower PRs. Therefore, it is very important to establish your authority online.
10) Local Meta information
Just like meta information on any site, local meta information, such as title and description, they are still very important factors. Make sure you have proper title and description; spend time on keyword research, because a right keyword phrase can directly affect how much traffics you will get. Remember, you do not want to have a keyword phrase that no one searches.
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There are many other points which effect the search ranking factor to know more about that http://www.top-google.com
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