Tuesday, 19 August 2014
Social Media Optimization Tips 2014
Social media optimization is an
ever-growing buzzword in the online marketing world today. Otherwise
known as SMO or social SEO, social media optimization is about
optimizing your social media presence for optimal traffic. Some of the
same rules as SEO apply to SMO, but there are also some important
differences you need to be aware of. Here are 10 helpful tips on how to
optimize your social media profile.- Socialize
– It might seem obvious, but it’s important to spell it out. Every time
you create a social media profile, start by spending some time visiting
other people’s profiles, adding new friends and commenting. Networking
starts by reaching out to others and initiating the relationship.
- Multimedia
– Don’t be shy adding new pictures, video and other media. Social media
sites are designed around media and have plenty of tools for
incorporating them in your profile. Working media into your profile
makes it stand out and makes the experience more interesting for others
visiting your profile.
- Share – Incorporate
share buttons for all of your social media sites on each of your blogs
and websites. These include buttons like Twitter’s Tweet This and
Pinterest’s Pin It button. Integrate these as much as possible to
leverage the traffic you already have.
- Content –
Just like a website or blog, you need to add fresh content regularly.
With social media, it’s even more important. Posts are quickly archived
and disappear within days or hours. Create a schedule of posting
regularly, but don’t let quantity outweigh the quality of your posts.
- Optimize For Keywords – Work your keywords and target key phrases into your social profiles and posts whenever it’s natural to do so.
- Completeness
– Search engines will show a preference for profiles with all the
details available. It also creates a more professional and comprehensive
appearance for others in your network.
- Watch Visitor Behavior
– Use the analytics tools provided by each of the social media sites
and pay attention to what people are doing. Monitoring behavior will
tell you what is working and what isn’t. If some features aren’t being
used, eliminate them to cut down on clutter.
- Share Everything
– Create unique, helpful and interesting content and encourage your
visitors to pass it around. Viral posts can result in a lot of exposure
for your profile.
- Timing – Pay attention to the
timing of your posts and track results. You’ll find that certain times
of day get you a better response. Focus on those high-traffic periods.
- Selflessness – Don’t let your posts revolve around self-promotion. While social media has more of a focus on individual opinion, focus on topics that are helpful to your network of friends and offer advice and information that benefits others.
Subscribe to:
Post Comments
(
Atom
)
Above tips are really useful to implement the social media promotion successfully.I really grateful to getting this helpful blog information about social media.
ReplyDeleteWeb Design Company | Web Designing Companies