Thursday, 25 September 2014
10 Black Hat SEO Strategies You Should Avoid
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SEO is a method for creating natural activity from search engines In the realm of SEO, there are numerous strategies that organizations can actualize with a specific end goal to support their Serps. Distinctive organizations are utilizing diverse SEO strategies, and those procedures continue changing as Google changing their calculations. There are protected methods for doing SEO and there are unsafe ways. In the realm of SEO, we typically call safe methods for doing SEO: "White Hat", and we call unsafe ways: "Black Hat". Obviously, there is "Grey Hat" however I am not going to clarify that in this article.
Black Hat SEO systems are essentially used to help Serps in a short measure of time. They are generally polishes that Google objects or abhorrence. On the off chance that a site were found doing Black Hat SEO methods, it will be punished, and at some point be sandboxed or de-filed. All in all, Black Hat SEO strategies are utilized as a part of request to beat Google calculations, and they are just concentrate on Internet searcher however not for giving great clients experience .
Black Hat SEO systems are essentially used to help Serps in a short measure of time. They are generally polishes that Google objects or abhorrence. On the off chance that a site were found doing Black Hat SEO methods, it will be punished, and at some point be sandboxed or de-filed. All in all, Black Hat SEO strategies are utilized as a part of request to beat Google calculations, and they are just concentrate on Internet searcher however not for giving great clients experience .
Following are main Black Hat SEO Techniques You Should Keep away from:
1. Hidden Text/ Links
This technique is basically trying to add content to the page, but it
doesn’t want visitors to see it. This technique usually is used on
flash websites or very graphic sites.
For Examples:-Write texts in a very small font size and use font color same as the background color
2. Keyword Stuffing
Keyword Stuffing is a technique of trying to use a certain keyword
phrase repeatedly throughout the page, and trying to fool search engines
that the website is relevant to the keyword phrase.
For Example:- SEO is good, SEO is best, SEO is the key…. (goes on and on, in hoping of ranking the keyword “SEO”)
3. Rich Snippet Markup
Rich snippet is a very good way of increasing the percentage of
clicks from search engines. There are many types of rich snippets. Star
rating is the most popular one and it is often used for product rating,
but it is often been abused as abused as well.
For Example:- John created the fake 5 star rating rich snippet on a product, but he controls how his product should be rated, but not users.
4. Doorway Pages
Doorway pages technique is used to spam index of search engines; we
usually call it “Spamdexing”. Basically, it is when the pages is
different from the search results description. This usually can be
achieved by using meta tag and Javascript to redirect visitors to a
completely different site.
For Example:- A website has keyword phrase and description, but the site is showing completely different from them.
5. Article Spinning
This one is very popular in the recent years. Basically, article
spinning is you find an article online, and then using software to spin
the articles, and then submit them to web 2.0 websites. Very often,
those articles are created for search engines, not for human, because
90% of time they are not humanly readable.
6. Cloaking
Cloaking is similar to doorway pages technique. Basically, cloaking
is making one version of content to search engine spiders and another
version of content to actually users.
For Example:- When John searched for computer software on Google, and then after
he clicked on one of the search result link. Instead of a computer
related website, he landed on an accounting website.
7. Buying Links
Link exchanging or links buying technique has been a popular
technique of increasing the SERPs. It is basically a way of cheating on
SEO.
For Example:- John paid $200 to Smith for placing a link on his high pr website.
8. Social Media Spamming
Social media spamming is quite common these day. Don’t get me wrong,
promoting sites via social media is good, but don’t overdo it. Because
it is annoy to your followers or fans.
For Example:- John setups an automation program that is allowing his same promotional message to tweet repeatedly for every 2 minutes.
9. Link Farms
Link farms technique is the reciprocal linking tactic that is
basically describe a group of similar websites linking to each other. It
is like links exchange, so that everyone is gaining link juice from
each other.
For Example- There are three very related websites: A, B, and C. Website A is
linking to websites B and C; website B is linking to A and C; and
website C is linking to A and B
10. Spam Comments
Spam comments technique is using tools to spam comment section of
posts and add backlinks. Usually, instead of manually commenting, people
will use software to speed up the process. First, it will scrape the
search engine for blogs that allow comments, and then they will use
spun comments to auto commenting those posts using different IPs. It is
one of the top black hat technique that allow people gaining massive
backlinks overnight (mostly nofollow links).
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